From the Persian Empire to the Soviet Era Armenia's history was one of conquest and renewal. Now this beguiling mix of tradition and transformation is luring travelers in a tourism boom estimated to be rising by 25 percent per year. A new airport is under construction, an adventure-travel industry is growing,- and most notably-a network of stylish hotels is replacing the once standard blend Soviet inn.
The work of James Tufenkian, New York based founder of Tufenkian Artisan Carpets (www.tufenkianheritage.com) include a villa in the capital, yerevan; lakeside lodge; and a retreat set among northern woodlands.
Though Armenians are holding fast to their religion and unique language, Tufenkian's enterprise proves that the country is, once again -embracing change.